Apple's "Pro and Tell" Event on October 28: How to Track It From Your Mac Desktop

What Apple confirmed, and what is still rumor

Keep the two apart. Only the invite details come from Apple; the product list comes from reporting.

It is Apple's second event this month, after the "Welcome home" launch on October 13 in New York (HomeView, HomePod mini 2 and a new Apple TV 4K).

Event time in your time zone

10 a.m. PT on October 28 falls after Europe leaves summer time (October 25) but before the US does (November 1). That is why the UK gap is seven hours that week instead of the usual eight.

If you are in Asia or Australia, this is an overnight event. A widget you can open with one key the next morning is more useful than staying up for a stream that may not exist.

Why there may be no keynote to watch

MacRumors expects this to work like the HomeView launch: invited media get hands-on time in Los Angeles, and everyone else learns about the products from press releases. Those could go out at 10 a.m. PT, or earlier in the morning, around 9 a.m. Eastern, as Apple often does (MacRumors).

If the news arrives as press releases, the fastest signal is the Apple Newsroom feed, not a video page. The first hands-on impressions then follow from the press and on X.

So the job is not "watch a stream". It is "notice the moment new posts appear, then skim the first coverage". That is a feed-and-glance job, which is exactly what a small widget does well.

Set up an Apple event tracker in Kepo

Kepo keeps small widgets in a floating panel you open with a global shortcut, over any app, including full-screen ones. For this event, four widgets cover it.

1. Apple Newsroom feed (the official signal)

• Widget: RSS Reader, which reads RSS and Atom feeds.
• Feed URL: https://www.apple.com/newsroom/rss-feed.rss (an Atom feed of Apple's press releases and stories).
• What it shows: the newest Newsroom headlines with links to the full release. On October 28, if the reports are right, a new MacBook Pro or iPad mini headline at the top is your answer.

2. Countdown to 10 a.m. PT

• Widget: the Event Timer countdown, named Pro and Tell.
• Setting: the countdown runs for a length of time from when you save it, so pick Hour as the unit and enter the hours left until 10 a.m. PT. Example: set it on Wednesday, October 21 at 10 a.m. PT and the value is 168 (exactly seven days).
• What it shows: the time left, so you know when to start checking. It is a display only; it does not send a reminder, so add a Calendar alert if you need one.

3. Reactions on X

• Widget: X Keyword Watch from the X widgets.
• Keyword: Pro and Tell.
• What it shows: the latest posts from X's Live results for that exact phrase. Sign in to X first for reliable results.

4. One rumor or coverage feed

• Widget: a second RSS Reader (each widget reads one feed).
• Feed URL: pick one site you trust, for example https://9to5mac.com/feed/ or https://feeds.macrumors.com/MacRumors-All.
• What it shows: hands-on posts and "everything announced" roundups as they publish.

Keep it to one coverage feed. Three Apple blogs repeating the same headline is noise, not coverage.

Optional: build a filtered widget with AI

If you only care about Macs, describe the widget instead: for example, "Show the latest Apple Newsroom headlines that mention Mac or iPad, with title and time. Refresh it every 30 minutes." Review the generated widget before adding it to the panel.

Reloading tabs vs one shortcut panel

The panel also suits the day after. Once the products are announced, swap the countdown for whatever you check next: an order status page in a website widget, or a review feed.

Before you install

Kepo runs on Macs with Apple silicon (M1 or later) and macOS 12 or later. There is no Intel version. Details are in Kepo system requirements.

FAQ

What time is Apple's October 28 event?

10 a.m. Pacific Time on Wednesday, October 28, 2026. That is 1 p.m. Eastern, 5 p.m. in London, and 1 a.m. on Thursday, October 29 in Beijing and Singapore.

Will Apple livestream the Pro and Tell event?

Apple invited media to an in-person experience in Los Angeles. MacRumors expects press releases rather than a standard keynote, so the Apple Newsroom feed is the safest place to watch.

What products are expected?

Reports from Bloomberg's Mark Gurman point to OLED touchscreen MacBook Pro models, an M6 iMac, an entry-level M6 MacBook Pro and an OLED iPad mini. Apple has confirmed none of these until it announces them.

Can a Kepo widget notify me when Apple posts?

The widgets in this setup are for glancing: open the panel and see the newest items. The countdown widget does not send reminders by itself. For an alert at a fixed time, add a Calendar event.

Get set up before October 28

Set it up once before October 28: Apple Newsroom feed, a countdown, and a Pro and Tell keyword watch, all behind one shortcut. Download Kepo for your Apple silicon Mac and add the first widget in a few minutes.